And Union

Analog beer in a digital world - This is what the young brand AND UNION stands for. In our fast-paced world, things of permanence and duration are slowly being lost. One trend chases the next and innovation seems to be the only thing that still counts. The label AND UNION counteracts this development with rationality, purism, simplicity and the honest expression of natural raw materials.

An international venture

Long before Rui Esteves founded AND UNION, he was already involved in beer. With a degree in business psychology, he began his beery journey in South Africa, where he founded a beer label. However, he didn't take the conventional route: instead of investing in his own brewery with an expensive brewing system, bottling equipment and the like, the resourceful beer fan rented space from existing breweries right from the start. Because he valued the cooperation with local brewers so much, Esteves had his beer brewed in Belgium and Germany. The finished product was then sold in the South African and English markets, and later in China. Now Esteves is ready for the German market and the challenge of establishing his creations among strong German competition. The globetrotter chose a handful of Bavarian breweries: his criteria were strict and only those that met the requirements one hundred percent could become partner breweries. In the end, Esteves chose four Bavarian family breweries that can draw on a wealth of experience spanning up to 500 years.

Finest beer without frippery

AND UNION's origin story is truly unusual, but what about the beers? The creations that Esteves has come up with, together with the brewmasters of its partner breweries, stand out for their straightforwardness. Every one in the range is brewed according to the strict specifications of the Bavarian Purity Law. And there are no frills when it comes to the ingredients either: the raw materials are handpicked and of excellent quality. With craft brewing techniques and a lot of time, hops, malt, yeast and water are then turned into unfiltered beer with character. Currently, the range consists of six different beers - one for almost every day of the week. The wide-ranging selection includes three traditional Bavarian beer styles, two American classics and a non-alcoholic variant. What they all have in common is craftsmanship and down-to-earthness: AND UNION stands for modern, minimalist beer without frippery. We are thrilled by the masterfully brewed creations, which bear witness to the rich brewing experience of the partner breweries and the stable concept of the brand.