Schoppe brew

Fancy names have become part of the standard ABC of the modern craft beer brewer. And hey, it's legitimate to have your illustrious range represented by a unique name. The small Schoppe brewery from Berlin, however, shows that it's possible to be fancy and still get by without big Anglicisms and extravagant neologisms.

Real beer instead of mass-produced goods

Behind the simple name lies a true avant-gardist: Thorsten Schoppe caused a sensation in the beer world years ago and virtually helped lift the craft beer movement out of its cradle. At some point, the inspired brewer had had enough of large-scale brewing and turned to his craft roots and the original art of brewing. Kettle instead of computer was the motto that ultimately led to Thorsten starting his own thing. Since then, the humorous motto "hops, malt, and muscle grease" has applied, perfectly describing the small-scale production. Carefully handcrafted, excellent beers are brewed from select ingredients of the finest quality. Genuine craftsmanship, authenticity and rootedness to their brewing home are extremely important to the Berliners. Not as important, however, as that the best beer is produced in the end. Taste is the priority, and the primary goal is to free beer from the stale shackles of industrial breweries. Hip brewers are standing up for more diversity and taking the craft world by storm. Beer should no longer be just beer, but a means of enjoyment that stands for itself with aroma composition, flavor variety and individuality.

Beery diversity from Kreuzberg

The Berliners' honest concept is catching on, and it's especially catching on in the bottles: Behind the stylishly designed labels hides exclusively "außerjewöhnlichet" beer, spiced with a mighty pinch of Berlin. The mash paddle has been wielded at Schoppe since 2001, and the wide-ranging assortment of the capital city brewery now includes far more than 15 types of beer, with the trend rising steadily. The demand for creative, unique and young beers is great and Schoppe Bräu is happy to meet it. No Juice, Katerfrühstück and Holy Shit Ale are three of the best-known - and most popular - representatives of the range. The brewery has also launched a whole range of organic beers, marketed under the Schoppes Bär label. Organic barley malt and hops are used to make organic beer with first-class taste and a clear conscience. Another highlight on Schoppes' beer shelf is their Brut Ale: The finest top-fermented ale is fermented with exclusive Champagne yeast to create a sparkling masterpiece and stuffed with the highly aromatic Hallertauer Blanc hop variety. The result is an exceedingly noble beer that can stand up to any champagne.