Fira soda

We live a fast-paced, exciting life - lots of travel, long days and always being available are part of it. Unfortunately, the rest phases sometimes fall by the wayside. For several years now, I have been taking CBD drops to calm down and relax.

Since I wanted to know what lies behind this exciting active ingredient, I also developed an interest in the mother plant, hemp or cannabis, and learned a lot about it. People have been making products from hemp since around 3000 BC. Because of its effect, the hemp plant was and is used for medicinal purposes in an equally long tradition. The first attempt: in the kitchen.

However, in order to bring CBD, or cannabidiol, out of the shelf at the health food store as a novel ingredient and make it even more "socially acceptable," I was missing a great-tasting, healthy drink that I could integrate into my daily routine - and my after-work routine. So I got in the kitchen, where I often and happily cook for myself and friends, and started mixing up my favorite ingredients. Right up front was tea made from verbena - it's a popular home remedy used primarily for nervousness and sleep problems, and it tastes delicious to boot.

To this I mixed the extract from elderflower and a little lemon and there was the perfect mix for me. Thus, the first flavor for Fira Soda was born!

From the idea to the drink

Then everything happened very quickly - I gained a good friend with years of sales experience to join me, got a lot of invaluable advice and a lot of help from like-minded entrepreneurs. An innovative company helped me transform my kitchen recipe into a great-tasting, professional beverage concept and source the right, organic ingredients.

A vision became reality, and we launched Fira Soda GmbH from the kitchen table in the midst of the Corona crisis. The lightly fizzy drink is an alternative to alcohol and sweet sodas or fruit juices - for after work, to wind down and enjoy. In other words, for after work.