Ron Elba

RON ELBA is not another AMG (Agency made Gin). Nor is it an agency made rum. With RON ELBA, the name says it all: A rum from the Elbe. Strictly speaking, an unsweetened rum. And because that's so unusual, we've christened it "Dry Rum."

Hand-picked molasses from Mauritius, specially developed yeasts and a little sea air. These are the aroma givers of RON ELBA. Enriched with especially soft water from northern Germany, the yeasts ferment the sugar they contain, resulting in what we at RON ELBA call "Lazy Joe."

A deep dark liquid with about 10% vol. Alcohol, as much as a light wine. Lazy Joe is first tasted by us for its quality after fermentation is complete. Following the obligatory ceremonial release, the Lazy Joe is rectified (distilled several times) with the help of a still. This modern process, unlike the classic distillation process, ensures the aroma and provides the soft mouthfeel.

The selected molasses is of the highest quality and the rich aroma profile is desirable. Therefore, we refrain from rectifying the distillate more than necessary or even filtering it afterwards.