Quality instead of quantity!
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No mainstream here
Waterproof
"Water" because we have plenty and it is essential to whiskey production.
"Proof" because it is the old measuring scale for spirit strength. At one time, strength was "proved" with gunpowder - later with a steadier hydrometer. In 1980, British Proof Spirit was changed to Alcohol Percentage.
'WaterProof' because it is sensible outdoor wear and this whisky is bottled at a higher strength and can handle water.
Waterproof Whisky - Enjoy it when it's pouring outside.
