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West End Drinks
West End Drinks, based in central London, is a premium spritz company founded in 2012 by Howard Raymond and gin aficionado Alex Robson. The company launched The King of Soho spirit brand in October 2013, featuring a super premium London Dry Gin. In August 2018, the King of Soho Variorum Pink Gin was added to the range.
Howard is the son of Paul Raymond, the original "King of Soho," a man who never settled for the ordinary and challenged the establishment; His legacy is the Soho we know and love today.
