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Consumption Monitor 2023 - Results of the craft drinks survey

by Anastasia Hartleib
Konsum Monitor 2022 - Ergebnisse zur Craft Getränke Umfrage

Craft drinks are our life. And even though we know exactly why we dedicate so much of our time to handcrafted beverages, we asked ourselves: is it the same for others?

We wanted to understand the wishes and needs of our customers and everyone else who loves craft drinks as much as we do. We wanted to know: What drives them? What do they prefer to drink? And what perhaps also stops them from going in search of high-quality drinking experiences? Because we are an online marketplace, we were also interested in whether and how craft drink enthusiasts get their enjoyment online.

So we went in search of interested parties and asked all participants 29 questions about craft drinks and consumption. You can find the results in our:

Consumption Monitor - Report 2023

We have summarized the most important facts for you.

Der Honest & Rare Konsum Monitor 2022 - die wichtigsten Fakten im Überblick

Der Honest & Rare Konsum Monitor 2023 - die wichtigsten Fakten im Überblick


About the autor:

Anastasia Hartleib

Anastasia Hartleib

Katalog & Marketing Managerin

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Für mich geht nichts über das Entdecken kleiner Manufakturen. Ob das der Micro Craft Brauer aus Bayern oder die sächsische Brennerei ist, die es bereits seit Jahrzehnten gibt - hauptsache klein, regional verwurzelt und mit Sinn für's Handwerk!

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